Recently, the Colorado legislature sent a bill, HB 26-1210, to Governor Jared Polis’ desk that would place limitations on the use of artificial intelligence to either 1) set prices for consumers; or 2) set wages for employees. Governor Polis vetoed the bill, citing vague and overly broad definitions in the bill’s text. But the conduct prohibited in the bill has been the subject of numerous bills in legislatures all across the country. Retailers should take note and proceed with caution if using AI to set wages.
Following the enactment of recent laws in New York and Maryland, dozens of states like Colorado have proposed legislation designed to combat “predatory pricing,” or “surveillance pricing.” Such pricing, also known as data-driven pricing, is a term lawmakers use to describe the practice of using a customer’s personal data to determine the price of a good for that particular consumer. The data prohibited may include a consumer’s genetic data, history of online behavior, and/or… Read the complete article here...
Copyright © 2026, Hunton Andrews Kurth LLP. All Rights Reserved.
